How SKUsafe Helped Profile Foods Outgrow Genesis
Profile Food Ingredients develops custom stabilizer and emulsifier blends for dairy and baking brands, helping customers achieve consistent texture, stability, and performance in their products. From high volume commercial formulas to experimental blends, their R&D team manages a constantly changing mix of SKUs, ingredients, and customer-specific requirements.
Doug Pawl, Director of R&D, led the effort to modernize how Profile managed labeling and ingredient data, ultimately replacing Genesis and Sharepoint with SKUsafe.
The Challenge: Split Systems and Manual Work
Profile Food Ingredients’ R&D and procurement teams were operating in disconnected systems:
- Labeling in Genesis
- Ingredient specifications and documents in a separate SharePoint system managed by procurement
This created several critical pain points:
- Manual, error-prone updates
- Keeping ingredient data current required hunting through SharePoint for the latest PDFs, then manually keying information into Genesis.
- The process was slow and tedious, making it nearly impossible to maintain complete, consistent records across products.
- Fragmented ingredient knowledge
- Key details, like ingredient statement display names, supplier information, and country of origin, were scattered across multiple files and systems.
- R&D lacked a single, trusted view of each ingredient to support accurate nutrition, labeling, and future costing work.
- Cumbersome customer documentation
- Creating customer-ready documentation meant exporting data from Genesis, reformatting it in Word, and then sending it out.
- Every document required multiple steps of manual reformatting, slowing response times and tying up R&D resources.
Genesis could handle basic labeling, but everything around it: ingredient management, documentation, and change tracking relied on manual processes.
The Solution: One System for Labeling and Ingredient Data
Profile Food Ingredients implemented SKUsafe as a unified platform for both labeling and ingredient data, replacing Genesis and consolidating previously fragmented workflows.
Key elements of SKUsafe that Profile Foods found outperformed Genesis:
- Centralized ingredient database
- The R&D team could now pull ingredient information directly from supplier PDFs into SKUsafe.
- Ingredient data gets stored once, in a structured way, and reused across formulas, labels, and reports.
- Integrated labeling and reporting
- SKUsafe became the single system used daily by R&D for ingredients, formulas, nutrition, and customer documentation.
- Reports like their dairy density report were generated directly in the platform with no more exporting and rebuilding in Word.
- Designed for the daily workflow
- Rather than being a separate “system of record” that needed constant feeding, SKUsafe sat in the natural flow of R&D work.
- As ingredients and formulas continuously evolve, the source data and outputs stay synchronized.
The Impact: Faster, Cleaner, and More Reliable Data
Faster ingredient setup from supplier PDFs
- Ingredient data from supplier PDFs automatically being added into SKUsafe eliminated the need for manual entry/logging.
- Ingredient records are automatically updated to stay current, and downstream nutrition calculations remain accurate as suppliers update specifications.
More complete ingredient records
- SKUsafe now holds all the details customers routinely ask about, including:
- Ingredient statement display names
- Supplier details
- Country of origin
- Internal item numbers
- This comprehensive view makes customer conversations faster and lays the groundwork for robust costing, compliance, and reporting.
Customer documentation in one step
- Profile Food Ingredients can generate industry-specific reports—such as their dairy density report—directly in SKUsafe.
- What previously required exporting, reformatting, and manual cleanup is now a single streamlined step, with faster turnaround and fewer opportunities for error.
Clear and defensible audit history
- Every change to ingredients and formulas is logged: what changed, who changed it, and why.
- When numbers shift or fields update, the team has a clear, auditable record to reference during internal reviews, customer discussions, or regulatory checks.
Seamless transition from Genesis
Working closely with SKUsafe’s Customer Success team, Profile migrated without disrupting operations. R&D validated ingredients and formulas after migration and had the new system running smoothly within two weeks. The result was continuity for customers, with a significantly improved internal experience for the team.
“Night and Day” Compared to Previous Software
By moving away from Genesis and SharePoint and onto SKUsafe, Profile Food Ingredients was able to have:
- Unified labeling and ingredient data into a single source of truth
- Eliminated repetitive manual entry from supplier PDFs
- Simplified and accelerated customer documentation
- Gained complete, auditable ingredient records that support today’s needs and tomorrow’s reporting and costing

